Wireless Resources

Introduction
Internal Commitment
Assessing Value and Cost
Development Methodology
Re-use of Modules
Selecting Wireless Devices


Introduction

Introducing wireless services to an organization can have dramatic impact on business operations as well as the individuals working within an organization. With the successful use of wireless services, individuals working with the organization (either as a member of the organization of as an agent) can access information and take actions that would otherwise be impossible. There is an increased ability to respond to customer service issues and to find needed products. Answers can be given on the spot, rather than "getting back" or involving others in the service requests.

In the near term, such ability to respond quickly and effectively to customer needs creates competitive advantage. In the longer term, this ability is likely to represent a "price of admissions" and the ability to respond immediately will be part of a customer's expectation.

However, there are many considerations to successfully introduce wireless services. The success of a venture into the wireless world will depend on the effectiveness and ability of the overall introduction team to recognize and successfully address the factors.

TetherFree has developed a set of planning, development and deployment processes to address the needs of companies who are introducing wireless services. These processes include:

1. Internal Commitment
2. Assessing value and costs
3. Development Methodology
4. Re-use of Modules
5. Selecting Wireless Devices
6. Selecting Wireless Carriers
7. Infrastructure


TetherFree products and services are built around the successful use of these processes. This document outlines the processes and approaches used by successful companies and by TetherFree on behalf of it's clients.

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Internal Commitment


Internal sales for corporate initiatives often spells the difference between successful change projects and those that either fail to materialize or which are completed but which fail to achieve intended results. The engagement of the staff affected by a change, and to develop the processes under which that staff participates in the planning and execution of the changes will spell the difference between successful change and failure. Internal sales of a corporate initiative can be readily accepted in cases where the benefits are apparent, where the interests of the affected organizations are clear and in line with the primary objective of the project, and in which the key staff of the affected organization is involved.

Critical factors:


1. Active buy-in to overall objectives and methodology, e.g., move to wireless solutions
2. Participation by the affected organizations. Either directly or through a trusted representative
3. Absence of threats in a successful implementation, e.g., job dislocation, etc.
4. Close cooperation and teamwork between the TetherFree led project team (internal and external members) and the affected organizations
5. On-going communication through meetings, e-mails etc., that keeps all the affected staff informed and involved
6. Clear identity of the business objectives to be achieved and how the improvement will be measured.


It is very important that the overall objectives of the corporation are understood and the relationship between those objectives and specific wireless projects are clearly understood by the staff in affected departments. TetherFree believes that the time taken at the outset of the wireless initiative can pay large dividends as the projects are undertaken and plans for development and deployment are made.
In cases where these critical factors are not present or are being overlooked, the internal sale and the ultimate deployment will be difficult and results will not be as projected. There are many examples where corporate initiatives have failed to move forward as planned and / or where results have not been achieved due to lack of appreciation of internal forces at work.

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Assessing Value and Cost
Clearly, wireless technology is a convenience for individuals and a facilitator to the effective and efficient conduct of business. The ability of key individuals to address customer requests and issues cannot be measured. Customers will have an overall image of a company that can effectively address their requests on the spot. Customers will continue to do business with those companies that can do so.
On the other hand, there are values and costs that can be assessed. The opportunity to offer on-the-spot ordering can increase sales and revenues. And the opportunity for key staff to see additional customers, to eliminate staffing to answer calls from the field, to reduce the number of inventory points, etc., are examples of ways to reduce real costs. There are real and measurable values for the adoption of wireless services.

The costs to adopt such services are significant. Among the costs to be considered are:

1. Strategy and planning for wireless processes
2. Design of wireless applications
3. Development of the applications
4. Engagement of wireless carriers
5. Procurement of wireless devices
6. Training and support for users
7. Operating infrastructure
8. Maintenance of wireless applications
9. Surveillance assessment of new wireless technologies

TetherFree's packaged services and applications platform minimizes these costs and offers a nimble and fast approach to adopting the wireless devices. In addition, TetherFree offers a subscription model that helps clients avoid many "up-front" costs, and allows them to pay only for services as those services are delivered. This subscription approach and the implicit reduction in costs of operation and management make the TetherFree offering singularly attractive for many clients.

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Development Methodology

The client's interests will drive TetherFree development methodology, particularly the strategy for the speed at which the corporation can change and respond to technological and business changes. Naturally, the costs of making changes is important and must be part of a methodology
TetherFree factors to consider are:

1. Working relationship with participants in the strategy for defined projects
2. Reliability of the project participants to complete their responsibilities
3. Cost of development, including the resources diverted within the client organization, and the monetary costs for project execution
4. Costs for operating the solutions.
5. Opportunities for cost savings related to re-use of some or all of the work in one project for use in other projects.
6. Costs for on-going maintenance of the systems resulting from project work.
7. Capacity to provide needed services, including planning, organizational interface and deployment


An overall framework will be set for undertaking the overall corporate wireless initiative. This will set the processes and expectations under which individual projects will be undertaken.
TetherFree factors to consider will be:

1. Selection of the project participants
2. Identity of business results
3. Boundaries in which solutions can be defined. Boundaries can be the use of specific technologies, e.g., WAP, the amount of capital expenditures, the amount of time allocated, the ROI for the project, etc.
4. The accountability for the individual projects. Preferably a key person from the affected department(s).


Individual projects will be clearly identified and tracked. Overall corporate results will be tracked, in part, by the sum of the individual project successes.
Recommendations:

1. Start with one (or two) projects and use it as a pilot for other projects. Develop the processes and metrics, along with comfort level with participants.
2. Use an applications platform that not only allows but facilitates re-usability.
3. Select an approach to applications, which gives business users maximum control over the systems that will be implemented.
4. Select an approach that can be easily modified and kept up to date as technology and user needs change.
5. Use outside firms, which have a track record of working well with large organizations and with whom project participants will develop a strong working relationship.

Once a project has been selected, the unique capabilities of TetherFree can be more fully used. TetherFree has developed methodology, including an application platform that facilitates the development and deployment of wireless applications. The use of this platform provides development and deployment more quickly and at less cost than would otherwise be required. TetherFree has filed for two patents for these designs and methodologies. The processes and designs will dramatically change the development of wireless initiatives. Our unique wireless molecular applications platform will obsolete the current IT project paradigm. The savings in time and cost for the project and the significant savings, which will be generated as new programs and wireless alternatives are being phased in will be significant. Please see attached diagram.

The addition of wireless applications is addressed in ways that have parallels to standard IT projects. They can be viewed as follows:

a) The business process is defined, and the steps in accomplishing the task are specifically determined and sequenced.
b) Data tables and elements are identified to support the business process steps. This includes elements required for verification as well as modification and change.
c) Interaction with existing systems is defined so that security and systems loading can be assessed and planned.
d) Wireless applications are developed and tested.
e) With proper approvals, deployment and training is conducted.

The availability of advanced tools to facilitate the wireless applications simplifies the process and speeds the delivery of wireless solutions.
TetherFree is ideally positioned to provide advanced services to clients adopting wireless initiatives. TetherFree has special capabilities for companies engaging wireless technologies. Not only has TetherFree developed technology and a modular application platform, it has developed a strong relationship with some large organizations.

1) TetherFree has successfully delivered multiple projects. Projects have been delivered with high levels of customer satisfaction in terms of:

. functionality
. timeliness
. costs
. working relationships

. focus on overall project success; ability to step outside defined roles to assure successful projects.

2) TetherFree has developed methodology, including an application platform, that facilitates the development and deployment of wireless applications. The use of this platform provides development and deployment more quickly and at less cost than would otherwise be possible. TetherFree has filed two patents for these designs and methodologies. The processes and designs will dramatically change this development model for wireless initiatives in general. Our unique wireless molecular application platform will obsolete the current IT project paradigm. We feel that the savings in time and cost for the project will be significant as the TetherFree molecular applications platform is employed and has projected savings of 30% or more.
3) TetherFree's application platform promotes the direct role of business users in the construction and assembly of their respective applications.
4) The TetherFree platform includes a library of applets that are used in assembly of solutions. This promotes the re-use of common processes and application capabilities. This not only saves development and maintenance cost, but it also promotes efficient processes throughout the client's organization.
5) TetherFree will undertake individual projects on behalf of the client, in addition to overall planning and commitment for all wireless projects. For all such projects, TetherFree will be fully accountable for the delivery of services for the respective projects, including the work of any sub-contractors, which might be engaged.
6) The design of the TetherFree platform allows the easy adoption of new technologies and devices as they become available. Simple updates to a few modules will allow deployment in multiple locations.
7) For each project, TetherFree will provide a definitive proposal under which the product will be developed and deployed.
8) Working relationships between TetherFree and a given client's operating units will be positive and strong. TetherFree has not only worked in support of internal initiatives, but has worked in tough and competitive "trials" which have externally imposed time frames and functionality challenges. References are provided as needed and can be readily verified.

TetherFree offers a powerful opportunity for companies to implement wireless technologies. The proprietary designs and approaches of TetherFree will bring speed of deployment and efficiency of costs that cannot be offered by other companies.

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Re-use of Modules

Best practices and efficient use of resources puts emphasis on the use of established and proven processes and modules. TetherFree's application platform and approach promotes the selection and use of proven processes. In designing wireless applications, clients will select modules that have been designed, developed and tested so that up-front costs and effort are reduced. Further costs for maintenance and operations are minimized.
To increase re-use of modules and components TetherFree's strategy incorporates the following modern software management principles and elements:

1. The central design element: TetherFree will base the process on an architecture-first approach (design and integration first, then testing and production).
visual modeling)
4. The control element: Establish a change management environment (including metrics, trends, and process instrumentation)
5. The automation element: Enhance change freedom through tools that support round-trip engineering (complementary tools and integrated environments)

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Selecting Wireless Devices

Many factors will direct the selection of wireless devices.
1. Form factor - Screen sizes and data entry capabilities are very important to individuals as they interact with applications. Some applications call for larger displays to accommodate added data or graphics. Some applications call for more data entry, thereby indicating some kind of small keyboard.
TetherFree has experience with many kinds of wireless devices. Including Palm Pilots, "Smart" phones, two-way pagers, and other devices. TetherFree is prepared to deliver applications on any of these devices, and to work with clients as well as manufacturers and carriers to select devices to maximize the productivity and the client strategy.
In addition, TetherFree's proprietary approach to the application platform ensures that investments made in application are preserved as needs may change and as new technologies are introduced.
2. Need for voice (telephone) service - Cellular phones are used by many or most business people, and by nearly every mobile worker. There is a need to reduce the number of devices that the mobile worker must carry. Therefore, it may be desirable to have applications accessed through a data capable phone. Integration of voice and data in applications offer additional benefits, reducing the need for doing data entry through small "key pads". Although existing data phones have limited inherent data capabilities, the ability to integrate voice usage (through consolidating devices and/or through integrating voice with applications) makes data "smart" phones desirable for some applications.
3. Tolerance for latency - The ability to interact directly with a database is always attractive. To be able to search, to order, to identify immediately will always be the objective. Today's technologies and infrastructure, however, offer this capability only in high density areas, where the infrastructure has been most fully developed, and in limited areas where private networks have been specially built. Even in these locations, service can be limited due to "shielding" and/or from radio frequency interference.
An alternative can be the use of two-way "paging" networks. Today's technologies offer very attractive capabilities through Page Writers, RIM, and other devices focused on two way wireless communication through widely installed networks. These networks provide almost ubiquitous access, even within buildings or shielded locations. Limitations are related to direct and immediate interaction. Tasks and transactions can be completed, but there can be a "latency" period of a few seconds to a few minutes. For many applications, the advantages of reliable and ubiquitous access outweigh the desire for immediate interaction.
TetherFree has experience with many kinds of wireless device and will work with the client to maximize strategy and operations for that client. Independence from close alignment with a particular technology or set of devices gives assurance that the client will receive the best solution for their situation. In addition, the client is assured that applications can be adapted to new devices as new technology is introduced and as client strategy evolves.
Selecting Wireless Carriers
The availability, quality and speed of today's wireless data communications varies substantially in different parts of the world. In many areas, there may be high quality voice service without adequate data service. About 93% of the population in the U.S. currently has adequate data access from at least one of the wireless carriers. Selection of a carrier involves analysis of the specific coverage area, the level of service offered, and the kinds of devices supported.
TetherFree has experience with many of the wireless carriers, in North America and in other parts of the world. TetherFree is prepared to work with clients to select a carrier and services that best suit the locations to be supported and the capabilities that are needed.
Infrastructure
The needed infrastructure for any given client targeting WAP enabled devices should address key technical and operational aspects including:
1. WAP Gateway server's software/hardware platform and their geographic location
2. Interoperability between carrier and WAP Gateway (on global scale across continents and carriers)
3. Provisioning and procurement of the devices (phones, PDA's, etc.)
4. Security and network accessibility.
5. Application server hardware and software platform and geographic location
6. Process to identify applications to be available on WAP.

Equipment needs to be hosted in data center environment with all requirements of 24x7 operations met including fault tolerance and no single point of failure design. Specifics of hardware (servers' memory, CPUs and routers) need to be evaluated based on the load and performance requirements. The recommended scalable software platform is Unix with Oracle database as data depository for user maintenance and system control.

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